Mother’s Day is just around the corner. It’s time to stop and think of all the wonderful things our mother’s do for us. It’s also a time for Mother’s to stop and think of their children. There is nothing more precious than a mother child bond. It is the tightest bond and one that can never be broken. It make become tainted with anger but brush it all away and the relationship is still there and always will be. Just think our mother’s walked us to our first day of kindergarten and cried all of the way home. I know I walked my daughter to kindergarten and watched her from the window and yes, I was crying. They picked us up when we fell and patted our backs to get back out there again. They helped us decorate our rooms in grade school and we got the crayon set with the sharpener and we were “it”. Our Mother’s did all of the things we do for our own children. Sometimes we need to step back and say, wow…my Mother did these same things with me. As Mother’s we dream of our children and what their lives will be once they have left home. Sometimes we dream of ways to get them to leave home (lol) but mostly ways to keep them home. We think of the wedding, becoming grandparents and their job opportunities. Our Mother’s thought of these same things. Even though we sometimes feel we are miles apart in our philosophies, we still did the same things, just differently. As we celebrate Mother’s Day, remember it goes both ways. Celebrate your mother and celebrate your children.
My daughter and I are very close. We always were. I sit and wonder what her children would look like, who she would marry, would she live close to us or move away? Hold your children and your Mother’s tight on this special day. Time is so precious as my daughter died a tragic death when she was 21 years old. I will never have an answer to those questions. Time moves so fast that it is crucial that we slow down and take time out of our day to love our families. Celebrate Mom and Mom, celebrate your children. What a wonderful day!
There are so many avenue’s that you can take once you’ve selected a drop shipper. These are things to think about because they are very important to your business and it’s success. The very first thing should be the type of store you want. Do you want a department store with many categories from all product types? Do you want a store that is all about candles? Candle holders, candle lanterns, candelabra’s, candle chandeliers and candles? What if you just want to sell a type of decor. Nautical, Old World, Cottage style, Shabby Elegance, Country French, Western and etc. You could sell collectibles or outdoor decor. There are so many choices. So this is very important.
Next, your name. The oh, so important name. Let’s say it is a candle store. Say your name is Sherry. Do you want to name it Sherry’s Candles? Candles by Sherry? Or do you have a name that is clever such as The Wax Factory or Candle Scentsations? Maybe a place? The Chateau? Before I set certain on a name I would check to see if it is available as a .com. What I mean is websites are found a lot easier when they are a .com instead of, say .net. http://www.The Chateau.com . You may not think you are going to use a Domain, but it would be wise to have one. Your chances of being seen are many times greater. You can go to numerous sites to pick out a name or “Go Daddy’s” where I prefer because of their customer service. Your name will be around $12.00 a year and then higher once your established. I will explain this in my next blog.
Now you have your name and type of store…how do you want to sell? There is volume selling, constant sales and for profit margin. Say you want to make $500.00. You may have an item that cost 10.00. You may mark it to sell for $12.00 so you can sell them quicker. You could sell more of them faster. Maybe you sold 150 of them, at $2.00 over the cost. Maybe you charge $30.00 a piece and sell 10 of them. Maybe you show that they are $20.00 now on sale for $15.00. This is purely psychological where the customer thinks they are getting a great deal. You would have to sell 60 of them. This is purely up to you. The market will usually dictate some of the price. You can’t always get a great price. Let’s face it you are competing against a ton of stores.
Next your store. If you are going to sell your items at a higher price, your site needs to be fancier. More luxurious. The total look of your site might just mandate how much you charge.
Next blog we can get into different levels of domains and store design ideas.
I hope this gives you something to think about as owning your own store is exciting. If you start with a firm foundation and build up, you will be glad. There is nothing harder than renaming your store 10 times and not losing customers and website standings. This is truly like tearing down the bricks and walls and starting fresh. It can be done, but much care must be taken.
I hope during this time, you have a blast deciding what you would like in a store. It is like a recipe without the measurements. It takes a little bit of this, a little bit of that and a whole lot of dedication.
Let’s make your dream a store and your store a dream come true.